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The Why, How, and Who of Stoney Creek Creative
Stoney Creek Creative (SCC) exists to help marketing leaders align marketing, sales, and service, remove friction from your tech stack, and make it more effective.
Why we do that is pretty obvious: When we save you time and make you money, you keep us around. Long-term relationships are good for our business, bank accounts, and sanity. Plus, it’s fun to grow with our clients.
Jeff Bales
Partner and Sales Strategist
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About Jeff
Jeff graduated from the University of Tennessee and brings over 24 years of sales and marketing experience in the technology and fitness industries.
His passion for learning and connecting with people is immediately apparent to anyone who works with him. He’s an exceptional listener, deeply committed to fully understanding our client's challenges. If there’s a solution, he will find it.
And he would tell you there’s always a way to become more profitable and efficient online. He’s one of those rare people who genuinely enjoys solving these kinds of problems:
“I enjoy working with a variety of clients and finding a way around their challenges. It’s similar to solving a puzzle but more rewarding and fun because I know the end result will positively impact another person.”
Jeff seamlessly connects Stoney Creek Creative’s team and processes with our clients’. Along the way, he offers valuable advice and guides us all toward greater efficiency—without being "that guy" in meetings. You know the one.
As a kid, he aspired to be a sports statistician, and his non-guilty pleasures still include watching college football, basketball, and baseball, especially spending Saturdays in the fall tailgating with family and friends. Go Vols!
Leadership Style
Obstacles bring opportunities
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HubSpot Certifications
Solutions Partner Certified, Email Marketing Certified, Inbound Marketing Certified, Client Management, Delivering Sales Services, Solutions Architecture Foundations, Content Marketing Certified, HubSpot Sales Software Certified, SEO Certified, Guided Client Onboarding Certified, Inbound Certified
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Unfair Advantage
Terrific listener, insatiable learner, welcomes constructive critique
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Motto
Good vibes only
Erik Manassy
Partner and Marketing Strategist
About Erik
Before help found Stoney Creek Creative, Erik was the Head of Marketing and IT Director at xPrep Learning Solutions. He streamlined operations, optimized performance, and increased brand visibility for four brands.
As a partner and our Hubspot Marketing Specialist, Erik draws on his 25+ years of experience in leading complex projects, aligning technology with business objectives, and implementing inbound marketing campaigns.
Erik is one of those marketers whose versatility makes you a little sick (with envy). SEO, SEM, social media, email marketing, and content marketing—you name it, Erik is proficient. And genuinely excited to see clients win, too.
Like the rest of our leadership and implementation team, Erik drank the HubSpot Kool-Aid. He played a pivotal role in streamlining SCC's internal ops and enabling us to use HubSpot to its full potential and help our clients do the same.
Erik loves a fast-paced environment, especially one where he’s focused on results—that is, leads, conversions, and revenue growth.
He loves finding and tinkering with new technologies, he loves making a significant, lasting impact even more.
Leadership Style
Servant Leadership. How can I help you?
HubSpot Certifications
Contextual Marketing, Inbound, SEO, Content Marketing, Digital Marketing, eMail Marketing, HubSpot Certification
Unfair Advantage
I'm a serial entrepreneur who likes to get results.
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Motto
Let’s grow!
Michael Kurtz
Partner and Technical Strategist
About Michael
Michael has over a decade of experience in HubSpot management, with a proven track record of driving successful campaigns and crafting impactful business strategies. His expertise spans across project management, marketing automation, CRM development, and team leadership, especially in collaborative environments.
Michael’s approach is focused on optimizing operational efficiencies and creating tailored implementation strategies that align with each business's unique needs. His work is driven by developing processes that streamline operations and deliver measurable results.
He thrives in collaborative settings, working closely with teams to integrate custom solutions and improve sales enablement, ensuring that marketing performance consistently reaches new heights.
“I love using HubSpot to its fullest potential. It’s rewarding to see how the right implementation can unlock growth opportunities and solve complex challenges for our clients.”
In his free time, Michael is passionate about technology and stays on top of the latest trends and innovations. Outside of work, you’ll often find him spending quality time with his wife and son, always striving to maintain a healthy balance between his career and family life.
Leadership Style
Coaching Leadership